Managing communications with stakeholders during and after a crisis or major incident.
Crisis communication is the practice of communicating with stakeholders—employees, customers, media, regulators, partners—during and after significant incidents. Effective crisis communication is timely, accurate, consistent, and appropriately tailored to each audience. Poor communication can amplify crisis damage; good communication maintains trust and manages perceptions. Pre-prepared templates, designated spokespeople, and clear approval processes enable rapid, controlled communication.
Why It Matters
The DSC Perspective:
How you communicate during crises significantly affects outcomes. Silence creates speculation; poor communication destroys trust. Have communication plans and templates ready before crises occur.